Mindway AI announces collaboration with Doura-Schawohl Consulting to bolster player protection in the US

May 3, 2023 | Announcements

Safer gambling software provider Mindway AI has signed a partnership agreement with global government relations firm Doura-Schawohl Consulting on issues related to problem and responsible gambling policy and gambling harm minimization.

The two companies said the strategic alliance will pair Doura-Schawohl Consulting’s knowledge of United States problem and responsible gambling policy, government affairs and communications with Mindway AI’s combination of neuroscience, AI and human psychologist’s expert assessments.

Both firms will provide their services for companies offering online sports betting, online casino and associated products in North America and further afield.

“I’m so excited to work with such an innovative and respected organization on a global scale. Our work together will broaden the horizons of policymakers in the U.S. and internationally. The gambling world needs to constantly evolve and modernize, especially in the areas of harm reduction and prevention, and this partnership will merge principles of data science and global policy expertise to benefit the entire industry, says Brianne Doura-Schawohl, Founder and CEO of Doura-Schawohl Consulting.

Doura-Schawohl, the preeminent problem gambling and responsible gambling advocate in North America, was honored with a spot on The Hill’s yearly list of top lobbyists in 2022 and was named one of the top 100 lobbyists in 2022 and 2021 by the National Institute of Lobbying & Ethics (NILE).

Having only recently secured their first accolade in the US market as winner of “Safer Gambling Supplier of The Year” at the 2023 EGR North America Awards, Mindway AI are looking to grow their presence and enhance player protection in the US market through the partnership.

“By integrating our services with one of the most reputable gambling industry consultants, influencers, and lobbyists, we provide an efficient, one-stop ramp-up for companies in the US looking to establish a solid safer gambling framework. I believe this will be a great start of something awesome.” says Rasmus Kjaergaard, CEO at Mindway AI.

About Mindway AI

Mindway AI is a Danish award-winning software company that creates innovative and advanced tech solutions for fully automatic detection and monitoring of at-risk and problem gambling behavior. Based on neuroscience and artificial intelligence, Mindway AI works with gambling operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions to enhance player protection. Mindway AI has a strong market position in Denmark and the Netherlands and currently sees growth in Germany, UK, Sweden, Malta, Spain, Switzerland, and the US. At present, Mindway AI’s solutions detect more than 6.5 million active players monthly and is translated into 14 different languages. Better Collective A/S is a majority shareholder of Mindway AI.

Mindway AI’s solutions:

  • GameScanner: State-of-the-art detection software based on the combination of AI and human expert assessment. A “Virtual Psychologist” providing individualized and earlier detection of at-risk or problematic gambling behaviour.
  • Gamalyze: Neuroscience-based gamified self-test of decision-making when gambling. More engaging, proactive, and actionable than typical self-test questionnaires.

For more information, go to www.mindway.ai

About Doura-Schawohl Consulting

Doura-Schawohl Consulting is an independent government relations firm that works with a variety of stakeholders within the gaming ecosystem to create and implement new policies through thoughtful relationship building and advocacy. With an expertise in responsible and problem gambling policy, the firm provides real-world solutions to complex gambling issues facing policymakers and operators, and its diverse portfolio includes clients in the U.S. and internationally.

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